DANIELLE YOON
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Brooklyn Brewery Redesigned Serivce

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Team: Danielle Yoon, Hayoung Shin, Olivia Greco, Cheonhyun Park

BROOKLYN BREWERY HAS MADE GOOD BEER SINCE 1980. 

Problems we found during research:

LINE WAS TOO LONG

LACK OF SIGNAGE

TOUR WAS ALL GUIDE TALKING

NOISY

IRRELEVANT SOUVENIRS

 
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Solution:

INTRO OF THE TOUR:

Once the visitors are ready, the Brooklyn Brewery logo neon sign will light up to indicates that the tour  is started.

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BEGINNING AND END OF THE TOUR:

Add signage on the floor so that visitors can follow the signage by timeline

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HOW TO MAKE THE BEER:

Physically show the ingredient so that visitors can touch, feel and smell it. 

SPECIAL SOUVENIR:

Partnership with local artists